Customer Insight involves developing an understanding of customer needs, wants and expectations that can be used to design and deliver better services. It is a critical tool in helping authorities target services and resources. It helps deliver efficiency savings and improved services to citizens and customers.
RSe is leading the development of Customer Insight in local government and across the public sector. Our key services include:
- Community and customer profiling
- The application of Insight to solving specific problems
- Strategies to build Customer Insight capability and put the citizen experience at the heart of public services.
Customer Insight is also a key input into a number of our other improvement work, including Service Design, BPI and the development of strategic change programmes.
RSe uses a range of Customer Insight techniques, including Customer Journey Mapping and Segmentation. It is vendor-neutral and works with a range of suppliers of datasets and market research to bring the insight that you require to address your specific issue.
Further information on the problems we solve and the clients we help.
"Our collaboration with RSe provided us with the knowledge we required to confidently develop radical proposals to transform customers' experience of Council services. RSe brought a deep understanding of the practice of Customer Insight and developments across the sector, they worked hard to ensure there was an effective transfer of knowledge and they engaged effectively with officers across the Council."
Michael Scorer
Assistant Chief Executive
London Borough
of Camden